Everything you ever wanted to know about our shelf tags and icons. Look for them on shelves throughout the store. You’ll find them on every aisle.
Better Choice tags can help you make small shifts in your food choices within certain categories of products. They identify products that have more of the nutrients you need, like fiber, and less of the things you don't need, like saturated fat, or added sodium, or added sugar, when compared to other similar products. Take a look.
Product has been declared gluten free on the package by the manufacturer in accordance with FDA regulations.
Product is made without meat, eggs, honey, dairy, or animal by-products.
Product is made with 95% or more certified organic ingredients. Learn more.
Product is made with at least 70% organic ingredients.
Product is made without specific preservatives, flavors, and colors; the products may contain colors from natural sources.
Product is new to our shelves; give it a try!
Product is available under special supplemental food assistance programs for Women, Infants, and Children.
Product is allowed under current tax law to be purchased through a flexible spending account.
Not all flexible spending accounts allow the purchase of these products. Please review your flexible spending account to determine which purchases are eligible under your plan.
Price is reduced temporarily.
Product will soon be unavailable.
Highlights a local product. This means that the product is grown, harvested, or manufactured in the state where the store is located.* Learn more.
*Excludes packaging and minor ingredients. At any time, weather or seasonality could impact availability of agricultural items; our definition is based on normal and expected availability.