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Everything you ever wanted to know about our shelf tags and icons. Look for them on shelves throughout the store. You’ll find them on every aisle.

Better Choice icon

Better Choice tags can help you make small shifts in your food choices within certain categories of products. They identify products that have more of the nutrients you need, like fiber, and less of the things you don't need, like saturated fat, or added sodium, or added sugar, when compared to other similar products. Take a look.

Gluten Free icon

Product has been declared gluten free on the package by the manufacturer in accordance with FDA regulations.

Vegan icon

Product is made without meat, eggs, honey, dairy, or animal by-products.

USDA Organic icon

Product is made with 95% or more certified organic ingredients. Learn more.

Made with at least 70% organic ingredients

Product is made with at least 70% organic ingredients.

Made Without icon

Product is made without the specific preservatives, flavors, and colors listed at publix.com/thelist; the products may contain colors from natural sources.

New icon

Product is new to our shelves; give it a try!

WIC icon

Product is available under special supplemental food assistance programs for Women, Infants, and Children.

F$A icon

Product is allowed under current tax law to be purchased through a flexible spending account.

Not all flexible spending accounts allow the purchase of these products. Please review your flexible spending account to determine which purchases are eligible under your plan.

Save icon

Price is reduced temporarily.

Clearance icon

Product will soon be unavailable.

Local icons

Highlights a local product. This means that the product is grown, harvested, or manufactured in the state where the store is located.* Learn more. 

*Excludes packaging and minor ingredients. At any time, weather or seasonality could impact availability of agricultural items; our definition is based on normal and expected availability.