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We Heart Lager: Beers for Autumn and Beyond


The brewed goodness of lager

Though it's been brewed for centuries, versatile and thirst-quenching lager is the hottest craft beer trend of 2017. Learn more about this classic beer’s comeback, and try one (or three!) of our recommended bottles.

What Is Lager?

Lager has been brewed in Bavaria and elsewhere in Germany since the fifteenth century. It uses a yeast strain that ferments slowly at cooler temperatures, while ales are fermented more quickly at warmer temperatures. Traditionally, Märzen (German for March) lagers were brewed at the end of spring and stored to drink in the fall. Deep caramel notes and malty overtones characterize the copper-colored and full-bodied Märzens.

Lager’s popularity spread to America with the arrival of German immigrants, who arrived in increasing numbers in the early 1800s. Some of the first nationally known German-American brewers, such as Pabst and Budweiser, built their businesses on lager recipes.

Today’s lagers range widely in flavor and body, from the crisp, light Bavarian-style to darker, more caramelized Vienna lagers. American lagers frequently include grains other than malt, including corn and rice. They tend to be pale gold in color.

Why Is Lager on Trend?

Some have called 2017 “The Year of the Lager,”1 and there’s good reason why. There are distinct brewing traditions in different countries—a Mexican brew is different from an Austrian brew, for example—meaning those beer lovers in search of the new, different, and unusual find plenty to choose from when it comes to serving and drinking lager. And because the lager family contains a wide range of styles, from refreshing pilsners to malty bocks, there's something for every palate—for those who like a lighter flavor and those who want a bolder glass.2 Because lagers are not prominently hoppy, beer lovers looking for an alternative to bold IPAs have embraced it.

4 Publix Lagers to Try

  • Kona Longboard Island Lager: A hint of spicy hops complements the light malts in this crisp, golden, easy-drinking beer that doesn’t overwhelm.
  • Samuel Adams Boston Lager: Full-flavored notes of caramel, bready biscuits, and a smooth finish distinguish this pioneering, Vienna-style American craft beer.
  • Stella Artois: The classic characteristics of crispness and a hint of hoppy bitterness come through in this refreshing Belgian pilsner-style lager.
  • Blue Point Toasted Lager: As the name implies, toasty malts take center stage in this amber lager. Backed by a hint of hops and a whiff of sweet honey, the beer remains mild and balanced in each sip.

lager in glasses

“Deep caramel notes and malty overtones characterize copper-colored, full-bodied Märzens.”

1Nurin, Tara. "The Five Ws of Drinking in 2017." January 25, 2017.
2Nurin, Tara. "The Hottest Craft Beer Trend of 2017." February 24, 2017.

Publix promotes responsible drinking and supports efforts to fight alcohol abuse and underage drinking. Please visit the Foundation for Advancing Alcohol Responsibility at for more information.