| In 1974, the public's interest in
herbal medicines was just
emerging. Drake Sadler and
his then-wife, herbalist
Rosemary Gladstar, opened
a small herb shop in a
woodsy northern California
community. Gladstar not only managed
the store, but she also developed
herbal tea formulas to help customers
deal with numerous medical conditions.
Word spread about how well these
teas worked. "People started coming
from quite a distance," remembers
Sadler. "They would ask specifically for
Rosemary's laxative formula or her sore
throat formula. She began to put them
up in larger jars rather than make
them each time someone asked."
Soon the couple decided to
package these teas in bags
and offer them for sale at
other stores. "I took the
teas out to see if we
could sell them, and
sure enough they sold
very quickly," says
Sadler. Thus, Traditional
born. "The company
really took off and has
continued to be successful
| IT'S ABOUT THE TEAS|
Now the company's CEO, Sadler attributes Traditional
Medicinals' success to one key factor—the teas' effectiveness.
"In order for consumers to have respect for the teas
and to tell their friends about them, they have to work. Not
all herbal medicines have an immediate effect. But if you
have a sore throat and you drink Throat Coat, for example,
you definitely experience it working immediately."
The people at Traditional Medicinals go out of their way to
test the quality of their products. Each herb is checked for
active ingredients, pesticide and herbicide residues, and
microbiological activity. In addition, the teas are tested
throughout the manufacturing process, right up to the finished
product. In fact, the company complies with the FDA's
Food and Drug Good Manufacturing Practices.
"We want to make sure that, each step of the way, there
have been no mistakes made and that every box of tea that
goes out of here is exactly the way it's supposed to be," says
Sadler. "When we deliver a box of Smooth Move, for example,
we assure the consumer that each cup delivers a safe and
effective dose of the active ingredients."
"The mission of the company has remained the same
since the beginning, which is to provide the highest quality
herbal self care for health-conscious consumers who are
looking for alternatives," says Sadler. "We are also a socially
responsible and environmentally conscious company. We
nurture our employees, our community, and the environment,
and we think the future looks bright for companies
that operate with that kind of socially responsible mission.
Companies that do good do well."