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Publix GreenWise

collection of GreenWise products and icons

We hear you, loud and clear. The increasing demand for organic fruits, vegetables, eggs, and meats from humane farms, minimally processed foods, and gentle household products led us to come up with our own brand devoted to your needs.

What is GreenWise?

We created the Publix GreenWise line of products in 2003 for those of us who pay extra attention to the types of food we put into our bodies on a daily basis. You can trust that an item with a GreenWise label will be:

  • Organic, or
  • Made with organic ingredients, or
  • Contain no artificial preservatives, flavors, or colors, or are
  • Raised without antibiotics or added hormones, or are
  • Non-food products that make an environmental claim on the packaging

Explore our store aisles, and you'll notice many more GreenWise options than you may have realized.

Publix GreenWise Markets logo

USDA Organic icon    Made with Organic products icon    Leaf icon    All-Natural Meat & Poultry items icon    Non-Food items icon

USDA Organic

USDA Organic icon

Look for this icon to find USDA-certified organic items. Our USDA Organic icon lets you know that a particular product is made with 95% or more organic ingredients. Items with this icon are produced without synthetic pesticides and do not use genetically modified organisms (GMOs).

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Made with Organic Ingredients

Made With Organic icon

This icon lets you know that the product is made with at least 70% organic ingredients.

Products Coming Soon



To find items made without artificial preservatives, colors, or flavors, just look for our green and white leaf icon.

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All-Natural Meat/Poultry

All-Natural Meat & Poultry items button

Items with this designation are USDA-regulated and were raised without antibiotics or added hormones.*

*Federal law prohibits the use of added hormones in poultry.

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Non-Food Items

Non-Food items button

These GreenWise products make an environmental claim on the package, such as chlorine-free bleach.

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Publix GreenWise Markets

Publix GreenWise Markets logo

At Publix GreenWise Markets, you'll enjoy the same Publix experience that you know and love, but with a focus on organic and earth-conscious products.

We currently have three GreenWise Markets locations. If there isn’t one near you—don’t worry—we have plenty of great GreenWise items for you to find throughout our Publix stores.

See GreenWise Locations