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Why Rosé Is So Popular

rosé in glasses on a table with fruit

The wine world is sipping through rosé-colored glasses, as this blush-hued wine continues to gain in popularity. Why? For starters, rosé is the perfect party guest and gets along with everyone at the table. Try one of our recommended selections at your next gathering.

Why It’s a Favorite

  • Appeal. Rosé appeals to drinkers of red and white wine because it has the characteristics of both. While flavors vary with each bottle, rosé pleases a wide range of palates. This universal appeal makes it an ideal wine for gifting, or serving at parties.
  • Versatility. Rosé pairs well with almost any food. It’s light and refreshing, and straddles the line between dry and sweet. It falls into the happy flavor medium between a big, bold cabernet and a steely sauvignon blanc. Thus, rosé is as equally suited to oysters and Brie as it is to burgers and blue cheese.
  • Value. Rosé doesn’t need to be aged as long as other wines—typically months instead of years. Therefore, it is less expensive and less time-consuming to produce. Wine producers can get the bottles to customers faster and keep shelves stocked. And because rosé is not typically a cellar-aging wine, collectors buy it for drinking, not hoarding, keeping prices affordable.

How It’s Made

Winemakers use the skins of red wine grapes to control the intensity of the wine’s color. Grapes are picked and pressed, letting the skins infuse the juice. The strained juice is then transferred to a stainless-steel tank to ferment and age. The maceration process can vary from a few hours to a day or two.

Most rosés are made from a blend of different grape types, so each bottle varies in sweetness, fruitiness, and acidity. All varieties of rosé, however, share a familiar refreshing profile that tastes best when chilled.

What to Drink

rosé in glasses on a table with fruit

The Beach House Rosé

Grape combination: Pinotage, blanc de noir
Flavor notes: Strawberries and raspberries

Made from South Africa’s signature grape, this sweet wine plays up the candied berry notes often found in rosé.

rosé in glasses on a table with fruit

Anew Rosé

Grape combination: Syrah and Sangiovese
Flavor notes: Peach and strawberry

On the drier side of the rosé spectrum, this wine has a refreshing minerality to balance sweet summer fruits.

rosé in glasses on a table with fruit

Charles and Charles Rosé

Grape combination: Syrah, Mourvèdre, Cabernet Sauvignon, Grenache, Cinsault, Counoise
Flavor notes: Watermelon and citrus

Crisp and tart with a delicate melon finish, this rosé is made for maximum warm-weather enjoyment.

rosé in glasses on a table with fruit

Natura Rosé

Grape combination: Syrah, Cabernet Sauvignon, Merlot
Flavor notes: Cherry and dried fruit

Silky smooth and intensely fruity, this full-bodied rosé is thirst-quenching and versatile.