100% natural. Food just tastes better when it's grilled over a bed of hot-burning charcoal. It's a fact. The rich wood aroma rises and sears itself into the meat, making every bite a mouthwatering work of culinary wonder. Real wood makes a real difference. Publix GreenWise 100% Natural Wood Charcoal is made from real wood. That means no artificial binders or petroleum additives, just the clean-burning natural smoky flavor that makes grilling out taste so good. Real wood cooks hotter than charcoal briquets. Cooking at a higher temperature sears in juices for bigger, bolder flavor. Charcoal briquets last long for extended cooking. Real wood heats up faster than charcoal briquets. 15 minutes is all it takes to reach your cooking temperature. It takes about 30 minutes for charcoal briquets. Real wood looks funkier than charcoal briquets. Made from oak, hickory, maple, and other hardwoods, no two lumps of 100% Natural Wood Charcoal look the same. They resemble burned wood after a campfire. Charcoal briquets are made up of a blend of woods and fillers (unless noted otherwise on bag), and pressed into a uniform pillow-like shape. publix.com/greenwise. Complete satisfaction or your money back. Product of Mexico.