10x more moisturizers (vs. regular soap for smoother skin). Regular soap can leave your skin dry. Olay Moisture Outlast bar is different. Olay Ultra Moisture bar is specially formulated with creamy Olay lather and Shea butter. With continued use, you'll have a soft and smooth feeling. It goes beyond cleansing, delivering Olay moisturizers to the skin - so you can be your best beautiful. It's even gentle enough to use on your face. Questions? 1-800-652-9261. www.Olay.com.