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What's outside is your key to what's inside a bottle of wine. Click on one of the samples to the right to learn what labels can tell you, including essentials like: the producer, the grape type, alcohol content, growing region and more.
Growing Regions
Why is a wine's place of origin so important? It starts with the French concept of terroir.
Literally the French word for soil, terroir (tehr-WAHR) refers not only to the type of soil in which grapevines grow, but other factors that can influence the character of the grapes, including climate, wind and altitude. Terroir plays a role in food as well. For example, many cheese-lovers feel that the iron deposits beneath the soil in the pastures of Stilton’s domain add to the character of the cheese.
Certainly, no one can be stopped from making foods and wines inspired by the originals. Those products made outside of name-protected regions may be of high quality, too, but they will not be the same as those that hail from within a name-protected region.
That’s why, by law, such products must be called something else: parmesan cheese (rather than Parmagiano-Reggiano), sparkling wine (rather than Champagne) and meritage rather than Bordeaux.
Once Upon a Time in France The French started their Appellation d’Origine Côntrolée (AOC) system in 1935. The system has evolved over the years, and now wine with an AOC designation must meet strict criteria for seven categories that consider everything from the patch of land on which the grapes are grown to the maximum yield of grapes per crop. Since 1979, all wines under consideration for AOC status must be approved by a tasting panel. And in recent years, foods from olive oils to prunes have been granted AOC designations. Other countries have followed suit. In 1978, America launched the American Viticultural Area (AVA) system. Unlike in France, America’s AVA system is limited to geography, but it ensures that a bottle labeled Napa Valley Cabernet Sauvignon is made predominantly from grapes grown in Napa Valley, for example. There are now more than 200 recognized AVAs in the country. Working the System When it comes to wine, the tricky thing with the AOC/AVA system is that an appellation can also be carved up into many sub-appellations. For example, in France, wine can be from Bordeaux in general, or from one of its sub-regions, such as Pomerol, St. Emilion, Graves or Medoc. In America, a region such as Napa Valley also has its sub-regions, including Atlas Peak, Stags Leap District and Wild Horse Valley. Just understanding what these designations mean can help you find wines and foods you enjoy. Wines within a designated region are likely to share basic characteristics. After trying several, you can decide whether or not it’s worth your while to sample more wines within that region. For example, perhaps you have been disappointed by Pinot Grigio, but a friend serves you one that exhibits a depth and finesse you’ve never before enjoyed in this wine. Grab that bottle and take a really close look. Try a few more Pinot Grigios from that region, and if you like them, you’ll know that’s generally a style of Pinot Grigio you can enjoy. A fun way to learn about wine regions is to host a wine-and-food-tasting party with friends. For example, try blue cheeses from a variety of countries alongside Cabernet Sauvignon wines, including one from the general area of Napa Valley and another from a sub-region such as Stags Leap or Oakville. Then, throw in a Cab-based wine from Bordeaux (the Médoc and Graves appellations generally are Cab-based). From now on, start casting a keen eye to where your favorite sips come from. Soon, you’ll start developing a new appreciation for what goes into making the world’s great wines.
Alphabet Soup There’s no need to memorize exactly what the designations on wine bottles mean. Simply know that if you spot them, they’re an authentic link to place and, in most cases, standards and tradition. - AOC (Appellation d’Origine Contrôlée), sometimes abbreviated to AC: the French system of geographically based wine regulation. Literally, “Controlled Appellation of Origin,” this system ensures that wines labeled by a particular region are, in fact, grown and produced in that region. In France, a wine labeled with AOC must also follow other guidelines, such as the varieties of grapes in the wine, the minimum alcohol content and winemaking practices.
- DOC (Denominazione di Origine Controllata): the Italian version of the French AOC system. DOCG is a second, higher designation for Italian wine, with even more demanding laws.
- DO (DenominaciÓn de Origen): the Spanish version of the AOC system. DOCa is a second, higher designation for Spanish wine.
- DOC (DenominaÇÃo de Origem Controlada): the Portuguese version of the AOC system. Portugal was the first country to implement such a system, in 1756.
- AVA (American Viticultural Area): an American system that controls the geographical names used on labels. Unlike the French AOC system, however, the AVA system does not regulate other matters, such as grapes used, alcohol content and winemaking practices.
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