Publix Celebrates Earth Day's 40th Anniversary with $40,000 Contribution to Arbor Day Foundation
LAKELAND, Fla., April 15, 2010 — In recognition of the 40th anniversary of Earth Day, Publix will sponsor the planting of 40,000 trees within the company’s five-state footprint. For each reusable bag sold at Publix stores between April 22 – 25, $1 (up to $40,000) will be donated to the Arbor Day Foundation.
Founded in 1972, the Arbor Day Foundation is a 501 (c)3 nonprofit conservation and education organization with a mission to inspire people to plant, nurture and celebrate trees. Publix has guaranteed the $40,000 donation.
“As a retailer passionately committed to eco-savvy practices, our support of the Arbor Day Foundation speaks directly to our sustainable philosophy of meeting today’s demands without compromising what’s essential for tomorrow,” said Maria Brous, Publix media and community relations director. “We are uniquely positioned to share information with our customers to enrich the quality of life for our communities and planet, all while doing our part to preserve and conserve.”
In addition to the Arbor Day Foundation contribution, customers can download a coupon good for $1 off and a free Publix reusable bag with the purchase of 10, 13, 20 or 26-watt Energy Smart CFL two-pack light bulbs. Coupons are available at www.publix.com/sustainability from April 15-22.
To complement Publix’s Earth Day activities, cashiers will offer coupon booklets with special deals on a variety of natural and organic products and copies of the Newspapers in Education (NIE) tabloid filled with sustainability tips, hints and activities for children.
And throughout April, customers will see messages about Publix’s environmental efficiencies and receive their own environmental tips to get into a green routine. This messaging will be provided to customers through in-store signage, such as shelf talkers and static clings on freezer cases.
In 2001, Publix created Get Into a Green RoutineTM, a program for environmental responsibility. The program began with education and emphasis on energy conservation and has extended to waste reduction, recycling and conservation of other resources, including water. Through Get Into a Green RoutineTM and other conservation projects such as lighting and refrigeration improvements, Publix has saved more than 940 million kilowatt hours which equals a reduction of more than 500,000 tons of greenhouse gas (carbon dioxide) and enough kilowatt hours to power 64,500 homes for a year (assuming the typical home uses 1,200 kWh a month for a year). The program has helped reduce companywide electricity usage by more than 7 percent in existing stores and by 23 percent in new store designs.