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Publix Customers Help Raise More Than $4.4 Million for Haiti Relief and Development Fund

LAKELAND, Fla., Feb. 17, 2010 – In its three-and-a-half week register donation program, Publix customers and associates raised more than $4.4 million in support of  American Red Cross Haiti Relief & Development Fund. The register program, which offered customers, chain-wide, the opportunity to add any dollar amount to their bill, was established one day after the earthquake shook Haiti, on Jan. 13, and concluded on Feb. 7. The exact total raised was $4,405.731.33.

“We would like to extend a heartfelt ‘Thank You’ for the generous contributions of Publix to the Haiti Relief and Development Fund ,” said Bonnie McElveen-Hunter, American Red Cross Chairman. “We were overwhelmed by the contributions Publix was able to collect through the generosity of customers. Surely the magnitude of giving is a reflection of the unique and special relationship that exists between merchant and loyal customer.”

“Words cannot express our sincere appreciation to our customers and associates for supporting the relief efforts in Haiti,” said Maria Brous, Publix director of media and community relations. “Because of their generosity, American Red Cross has been able to provide more than 3 million pre-packaged meals, distribute food and relief items to  37,000 families and are now producing 1.2 million liters of water per day. While the rebuilding of Haiti is sure to be a longer process, the outpouring of support for our neighbors was immediate and a community experience. ”  

In a separate donation, Publix Super Markets Charities donated $100,000 to American Red Cross for relief efforts for the areas affected by the earthquake.